Over the years Joseph Rowntree Foundation (JRF) has made significant contributions to the fight against poverty, but we know we could achieve even greater impact by enhancing access to and use of new and timely insights on hardship and inequalities in the UK.


We believe that by building a new insight infrastructure, inspired by open-source principles and collaboration, we could help improve how, collectively, we understand poverty, its social, financial, physical and emotional dimensions, and how we can best solve inequalities for good.

The Insight Infrastructure we are developing

JRF is an independent social change organisation, working to support and speed up the transition to a more equitable and just future, free from poverty, where people and planet can flourish.


We are currently developing an insight infrastructure which, powered by quantitative and qualitative data, will act as a satnav providing a series of possible routes to navigate from problem to solution.


Such routes will be paved by insights generated through triangulation of data from different sources – established datasets (admin data); new sources (charity data); experimental data products (place-based insight hubs, banking data, consumer data ); and lived experience of people (experiential insight, social listening).


Data and insights products, which we will generate and disseminate in open collaboration with others, are going to support and sustain a shared movement promoting innovation, better use of evidence, and data-driven decisions to solve social and economic inequality in the UK.


Guiding principles

  • To make decisions informed by trusted sources, reliable evidence, and actionable insights.
  • To ensure that data and insights are useful and accessible to technical and non-technical audiences.
  • To adopt open-source and public good principles, wherever possible, to guide everything we do.
  • To always use data and insights in a manner that is proportionate, purposeful, and respectful.
  • To make sure innovation and experimentation embrace the possibility of failure, strive to learn from mistakes and widen our collective appetite for risk.
popup with quote icon

There’s a failure to recognise that not only problems but also solutions can grow exponentially.

There’s no guarantee they will. But they can.


Prof. Jan Boersema

hexagon tech corner border

Meet the team

Rosario Piazza

Chief Insight Architect


Emma Wincup

Qualitative Insight Manager

Adél Schofield

Quantitative Insight Manager


Aleks Collingwood

Partnership Insight Manager


Katie Johns

Experiential Insight Researcher


Digital Blockchain Structure Circuit Board

Project name: Ecosystem mapping & External Engagement

Delivery: in partnership with Connected by Data

Status: complete

What: To gain a better understanding and to map the ecosystem of intended users and beneficiaries of the insight infrastructure; what their needs and demands are in relation to new and timely insight; and to identify effective communication strategies with those audiences.

Why: So that we create tools which there is demand for and so build a meaningful shared movement.

How: Desk research, survey, one-to-one interviews and a series of workshops.

Simple Scifi Element Illustration
Digital Blockchain Structure Circuit Board

Project name: Social Media Listening

Delivery: in partnership with Demos

Status: complete

What: Generation and dissemination of insights drawn from the contribution on social media platforms of those experiencing social and economic inequality, poverty and related issues​.

​Why: Embed lived experience into research, programming, policy debate and recommendations.

How: Machine learning and qualitative analysis of data gathered from online social media channels.

Simple Scifi Element Illustration
Simple Scifi Element Illustration
Digital Blockchain Structure Circuit Board

Project name: Developing tools and models to share insights on poverty

Delivery: in partnership with Social Finance

Status: complete

What: Test models and approaches to insight generation and dissemination that are accessible to both technical and non-technical audiences; and to create a series of prototypes for user-testing, by harnessing and integrating a range of data sources.

Why: To learn from target users and collaborators what it will take for the infrastructure to effectively disseminate quantitative and qualitative insight into poverty and how to do so while providing a clear set of evidence and recommendations that can be tuned into real action.

How: A four stage process of discovery; ideation; prototyping; and recommendations.

Simple Scifi Element Illustration
Digital Blockchain Structure Circuit Board

Project name: Grounded Voices

Delivery: in-house

Status: ongoing

What: Generation and dissemination of insights on social and economic inequality, poverty and related issues, drawn from the contribution of people with direct experience.​

Why: Ensure the research, policy and campaigning work of JRF, the sector and beyond is informed by what matters to people struggling to afford what they need.

How: An innovative qualitative research programme working directly with participants across the UK throughout the year on a series on online activities.

Project name: The Role of Charity Data

Delivery: in partnership with Data For Action

Status: live

What: Create, test and implement models which allow for better designing and targeting of interventions by social sector organisations, whilst increasing research and analysis of social sector data.

Why: Explore the role data collected by charities can play in informing decision-making and service delivery, beyond monitoring and reporting functions

How: Engage with key stakeholders to understand what it will take to create shared standards, tools and practices that will enable to streamline the sharing and consumption of charity data.

Simple Scifi Element Illustration
Digital Blockchain Structure Circuit Board

Project name: The Untapped Potential of Benefits Data

Delivery: in partnership with Policy in Practice

Status: live

What: Prototype a series of new insights informed by data on Universal Credit and other benefits in triangulation with other administrative datasets.

Why: Explore the untapped potential of underused admin data and increase its accessibility.

How: Create an interactive dashboard providing insights on people entitled to and in receipt of Universal Credit and other benefits in five London boroughs using admin data in combination with data generated by local authorities, and the Department for Work & Pensions (DWP).

Simple Scifi Element Illustration
Simple Scifi Element Illustration
Digital Blockchain Structure Circuit Board

Project name: Making sense of data gaps

Delivery: in partnership with Insightano

Status: live

What: To generate an comprehensive checklist of major statistical releases assessing gaps and limitations.

Why: Create a strong and compelling case to lobby government departments to collect and release better and more inclusive data.

How: Generate a comprehensive list of socio-demographic data gaps affecting major statistical releases used to monitor poverty in its multidimensional aspects; from financial, to social and emotional.

Simple Scifi Element Illustration
Digital Blockchain Structure Circuit Board

Project name: Northern England Insight Finder

Delivery: in partnership with Open Innovations

Status: complete

What: Interactive portal triangulating a large variety of open-source data that users can navigate by geography, from regional to local level, and by themes (or ‘spotlights’).

Why: Create a series of ‘spotlights’ on issues relating to economic insecurity, health and housing.

How: Prototype an interactive tool and a series of analytical techniques on a defined geographical area of the Northern regions of England.

Digital Blockchain Structure Circuit Board

Project name: Unlocking Banking Data for Social Good

Delivery: in partnership with Smart Data Foundry

Status: live

What: Deploy an interactive dashboard powered by banking data exploring income volatility and economic security in the UK; plus, award a series of free licenses for researchers to access the data through a secure haven

Why: Fill the gap in evidence on within-year earnings and income volatility.

How: Prototype analysis of and access to new data sources.

Simple Scifi Element Illustration
Digital Blockchain Structure Circuit Board

Project name: Minimum Income Standard (MIS)

Delivery: in collaboration with Loughborough University

Status: ongoing

What: Calculate the income that people need to reach a minimum socially acceptable standard of living in the UK today, based on what members of the public think.

Why: A minimum standard of living is more than just food, clothes and shelter. It is about having what’s needed to have the opportunities and choices necessary to participate in society. MIS research enables to track changes in what people think is necessary to live at that level, and what income is required to provide it.

How: Members of the public have detailed negotiations, in groups, about the things a household needs to achieve an acceptable living standard. Detailed budgets are priced at various stores and suppliers, and budgets for different household types are produced.

Simple Scifi Element Illustration
Simple Scifi Element Illustration
Digital Blockchain Structure Circuit Board

Project name: Grassroots Poverty Action Group (GPAG)

Delivery: in-house

Status: ongoing

What: Sounding board made of people with direct experience of poverty and related issues

Why: Ensure we test approaches and deploy programmes that are truly representative and respectful of those with direct experience of the issues we care about

How: Regular engagement of the group with internal and external stakeholders


Simple Scifi Element Illustration
Digital Blockchain Structure Circuit Board

More coming soon...